On the other side of the coin, when Taylor Swift removed her music from streaming platforms and demanded people pay for it, she was called greedy. As mentioned before, it was streamed/consumed/listened to/whathaveyou millions and millions of times. Prior to that, though, Rih tweeted out her “gift to navy” with a code to get ANTI, the album that almost wasn’t, for free. It’s no surprise ANTI shot to the number one spot on iTunes’ charts when it hit the platform. The three singles she released before the official album were all over the place, but still managed to do decently well on the charts. (Jay Z, the man behind Rih’s label, allegedly petitioned the RIAA to make the release of Magna Carta Holy Grail to go platinum, immediately after it debuted on Samsung phones.) But let’s not let the numbers detract from the actual product: the music and Rihanna’s respect for her fans.įor more than three years, the demand for new Rihanna music became obscene. Coincidentally, the RIAA updated its requirements for gold and platinum albums to include streams yesterday, February 1. Miley Cyrus & Her Dead Petz had a similar fate.) Tidal’s stats are all over the place with no definitive answer as to what’s being counted as a sale or not. (This discounts the Billboard/Nielsen charts because giveaway statistics are disqualified from the running. Within that deal was the alleged promise that one million copies of ANTI would be purchased by Samsung and given away to fans for free, ensuring ANTI’s RIAA platinum status. Jay Z inked a $25 million deal with Samsung. The promotional campaign for ANTI was long, clunky, and apparently, very expensive. Up until 2012, Rihanna had essentially put out an album a year, each one spawning a bevy of hit singles and going platinum multiple times.
More specifically, does size matter when it comes to album sales and their relation to its success? Which begs the question that’s long haunted the world of sex: does size matter? Suddenly, an album that was streamed over 13 million times the night it dropped was being lampooned as a flop. This past week, her long-awaited eighth studio album ANTI went platinum by RIAA standards, but has only moved less than 1,000 units-460 units, to be exact. What’s more, she’s sold more than 200 million records internationally over the course of her decade-long career. Just this past June, Rihanna was named the most successful digital sales artist of all time by the Recording Industry Association of America (RIAA), becoming the first artist to surpass the 100 million mark. Sure, more recent studies have claimed that sex doesn’t sell, but it certainly didn’t hurt Rihanna’s success. One doesn’t need to look for long to see its influence in her music, image, and videos.
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